A news ticker is a device used only in exceptional circumstances to highlight the latest information about a dynamic, fast-changing and critical situation.
| A news ticker is deployed only on pages that are about a dynamic and critical situation (e.g. security, or public health-related), and requires frequent updates. | How to build this in the Europa Web Publishing Platform (EWPP) |
| The news ticker is used to display short headlines and lead users to more complete content on the subject. | Get the code and specifications |
| News ticker content is crafted to be viewed and understood at a glance. | Try it out in the playground |
When to use
- use only for exceptional and/or emergency situations that are rapidly changing and are of broad interest
- use as headline information only where a dynamic and critical situation (e.g. security, or public health-related) requires it
When not to use
- do not use for standard, routine news
- the news ticker should be removed when the situation is no longer critical or when the lower frequency of news updates no longer warrants its use
- do not use to link to campaigns or content that isn't related to the page the ticker appears on
- do not use if your message requires lengthy copy
- do not combine with a carousel, as they both contain moving elements that will compete for users' attention
Dos
- place as the first element below the page header, above the page body content
- use short and concise sentences that fit on a single line of copy when viewed on desktop
- follow editorial guidelines for links