2030 Consumer Agenda

On 19 November 2025, the European Commission adopted the 2030 Consumer Agenda – a new strategic framework for EU consumer policy that sets out concrete priorities and actions for the next five years. The Agenda covers a broad range of actions that respond directly to key challenges and reflect the cross-cutting nature of consumer policy. It aims to enhance consumer protection and foster competitiveness, social fairness and sustainable growth, notably by strengthening the consistent and effective implementation, application and enforcement of EU rules and by tackling important challenges such as digital fairness and online consumer protection.  

The Agenda builds on the achievements of the New Consumer Agenda adopted in 2020 and is the result of extensive discussions with stakeholders. It addresses four key priority areas:

• An Action plan for consumers in the single market to address barriers preventing consumers from fully leveraging the benefit of the Single Market.
• Digital fairness and consumer protection online to strengthen the protection of consumers, especially children, in the digital environment.
• Sustainable consumption to ensure consumers have access to sustainable products and services and better protect them against greenwashing.
• Effective enforcement and redress to protect consumers from market players who do not respect the rules and shield compliant businesses from unfair competition.

The protection of consumers in vulnerable situations and simplification and burden reduction are overarching priorities that span all areas of the Agenda. The actions set out in the Agenda will be underpinned by active international cooperation and will build on an inclusive, transparent and dynamic governance framework.

To support this initiative, the Commission carried out an EU-wide open public consultation in the period May-August 2025. The public consultation provided valuable insight for the setting up the 2030 Consumer Agenda, and its results may be consulted under the synopsis report.