How the EU empowers and protects you online Safer and fairer internet for everyone in the EU From social media to online shopping, in the EU you have more control over what you see online. These protections help you browse, connect and share with confidence. At the heart of EU’s approach is consumer protection for the digital age. EU rules create a safer and more transparent online environment. Like this, Europeans are empowered to have full information and be in control of their online journey. Concrete benefits Thanks to the Digital Services Act, digital experience has become safer and more empowering. The key benefits are No hidden advertistingPlatform must show transparency requirements for advertising, making sure it is clearly labelled, and information is available about who is placing the ad and why you are seeing itFewer online scamsEuropeans have simple tools to flag scams or fakes. Platforms need to process alerts in a timely and diligent manner and keep users updated. They also receive clear information about whom they are buying goods or services from onlineSafer online space for childrenchildren cannot be contacted by people they do not know and targeted advertising to minors is bannedFree speechCitizens can appeal platforms' decisions through an easy-to-use, free-of-charge complaint mechanismYou control your feedCitizens can choose what they want to see on social mediaClear terms and conditionsUsers find concise and unambiguous summaries of their terms and conditions in the local EU language, so we all know what they are accepting For more information Digital Single Act: making the online world saferDigital Single Act Regulation