Promoting Ensemble of the Fortified Reformed Church in Cricău- Attractive Romania-Saint Ladislaus route in Romania

The church was restored in the period 1966 – 1967, during which the decision was made to pave the sanctuary floor of the church with pieces of brick brought from the Apoulon Fortress at Piatra Craivii, bricks visibly bearing the seal of the Roman legion: Legion XIII Gemina Apulum.

Around the church, for defense, a fortress with four bastions was built in the 15th-16th centuries.

The visible fortress wall today is 1-3 meters high and bears two traces of bastions.

In the west, in the 18th century, the Csáky Mansion was attached, later called the Bürger Mansion.

The promotion campaign consists in: Highlighting tourism potential by focusing on promoting the natural heritage and showcasing iconic landmarks, traditions, and unique experiences through high-quality visuals, videos, and storytelling that appeal to both local and international audiences.

Engaging Digital Campaigns: Use social media platforms, websites, and influencer partnerships to reach a broader audience.

Digital campaigns emphasize tourist attractions, restoration efforts and the long-term benefits for tourism development.

Collaborations with Travel Agencies and Tour Operators: Establish partnerships with travel industry stakeholders and create special travel packages and tours that align with the project's objectives.

Media Coverage and Public Relations: Generate press releases, organize press trips, and create content for media outlets to raise awareness about the project’s progress and impact on Romania’s attractiveness as a tourist destination.

Involving Local Communities: Promote the involvement of local communities in the revitalization of tourist sites, emphasizing sustainability and the creation of new opportunities for local businesses and entrepreneurs.

Additional links:

• Facebook
• Instagram
• Tiktok