Delo Print2Digital - Industrial/Business Digital Transformation Programme

The objective of the project is to carry out a complete digital transformation of the Delo media company and establish new business models bringing added value.

Using advanced technologies, including artificial intelligence, machine learning and big data analysis, will increase productivity and reduce costs, increase competitiveness and the possibility to market the solutions. The project will also strengthen digital competencies of employees and reduce greenhouse emission.

In terms of user experience, the project aims to modernise the news delivery process to keep abreast with the development of smart-phones, personal computers and internet-of-things, as well as change in consumer behaviour. The digitalization of news also enables a different, often more lucrative, customer-advertiser relationship and offers new business models and digital revenues that have not existed before.

The investment is divided into 11 areas, addressing different business aspects:

1. creating a unified digital e-identity
2. a tool for competence development and a platform for open innovation
3. AI-based tools to automate editorial processes
4. an advanced platform for editing and selling photos
5. advanced digitalization of editions
6. self-service advertising services in the field of small advertisements
7. digitalization of the video distribution channel
8. an app for young people with enigmatic support
9. the creation of a single database and the introduction of a 360-degree view for customers
10. an app for the elderly
11. optimizing loading and distribution

Delo media company is carrying out the project in partnership with two IT start-ups: Bi-Calculus and Pareto AI. The collaboration benefited all three partners – Delo got access to specialised knowledge, while Bi-Calculus and Pareto AI got access to a new market and vast amounts of data, enabling them to increase the number of their employees.

The Recovery and Resilience Facility provides funding of EUR 1,799,627 to the project, while the total value of this investment is EUR 3,853,759. The project kicked-off in April 2022 and will take two years to complete.

More information can be found at the following links: 

• https://www.delo.si/novice/slovenija/projekt-print2digital-prejel-sofinanciranje-eu-ja/ 
• https://www.delo.si/novice/slovenija/delo-in-partnerja-z-digitalizacijo-do-novih-produktov/ 
• https://www.pareto.si/eu-funding/
• https://www.bi-calculus.com/