Tourism Competitiveness of Non-Peninsular Spain

At the proposal of the Minister of Industry, Trade and Tourism, Reyes Maroto, the Council of Ministers has approved the investment of 46 million euros from the Recovery and Resilience Facility to improve the competitiveness of tourism in the non-mainland territories (Balearic Islands, Canary Islands, Ceuta and Melilla). 

In the case of the Balearic and Canary Islands, the actions planned aim to adapt their economies, which are heavily tourism-based, to shocks in demand, such as pandemics, impacts on tour operators or others. Its resilience strategies will include, among other actions, the requalification of obsolete tourist infrastructures; investment in public infrastructures, with special emphasis on improving the attractiveness of public spaces, environmental management of beaches and their enhancement with equipment, the provision of approved trails and waste treatment; the reinforcement of public services in areas of special tourist influx: administrative, security and health services; specific youth training in the field of tourism; development of an alternative tourism product to sun and beach, such as cultural or nature tourism; strategic seasonally adjusted promotion, with special emphasis on online marketing strategies, language accessibility, proactive capacity in multimedia tools, SEO, institutional CRM, etc. 

The resilience strategies of Ceuta and Melilla will include investments in public spaces to promote their tourist use; aid to tourist companies (especially accommodation and catering services) for the modernisation and rejuvenation of the tourist plant; training in tourism skills, especially among young people; and national (destinations in the south of the peninsula) and international (Europe and northern Morocco) promotion of the two cities as tourist destinations of historical and cultural interest.