Promoting traditional households in Ciocănești- Attractive Romania-Route of villages with traditional architecture

If you want to discover the joy of simple life, we invite you to the commune of Ciocănești in Suceava County, 20 km away from Vatra Dornei resort.

The commune consists of the villages Ciocănești and Botoș, embracing the lively waters of the Bistrița Aurie river.

This settlement received its name from the river.

In times of need, prominent figures, from the founders of Moldova to Stephen the Great, found skilled hands here.

Moreover, this place harbored craftsmen known as ""weapon makers"" for their expertise.

The commune of Ciocănești preserves rich and unaltered ethnographic and folkloric assets, testimonies of the ancient occupations of the inhabitants of these lands, about customs and traditions, songs and dances, the art of traditional clothing, and artistic crafts.

All these promotion efforts are supported by the targeted campaigns that take place on the social media channels.

The promotion campaign consists in: Highlighting tourism potential by focusing on promoting the natural heritage and showcasing iconic landmarks, traditions, and unique experiences through high-quality visuals, videos, and storytelling that appeal to both local and international audiences.

Engaging Digital Campaigns: Use social media platforms, websites, and influencer partnerships to reach a broader audience.

Digital campaigns emphasize tourist attractions, restoration efforts and the long-term benefits for tourism development.

Collaborations with Travel Agencies and Tour Operators: Establish partnerships with travel industry stakeholders and create special travel packages and tours that align with the project's objectives.

Media Coverage and Public Relations: Generate press releases, organize press trips, and create content for media outlets to raise awareness about the project’s progress and impact on Romania’s attractiveness as a tourist destination.

Involving Local Communities: Promote the involvement of local communities in the revitalization of tourist sites, emphasizing sustainability and the creation of new opportunities for local businesses and entrepreneurs.

Additional links:

• Facebook
• Instagram
• Tiktok