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Promoting Putna Monastery -Attractive Romania- Route of Moldavian Monasteries

Putna Monastery Romanian Government1
Copyright: Romanian Government

According to chronicler Ion Neculce, Putna during the Stephenian era presented both exceptional ornaments and interior and exterior paintings of rare beauty.

The chronicler was impressed by the appearance of the monastery, which was all gilded with gold, where the paintings and gilded elements blended in perfect harmony.

The promotion campaign consists in: Highlighting tourism potential by focusing on promoting the natural heritage and showcasing iconic landmarks, traditions, and unique experiences through high-quality visuals, videos, and storytelling that appeal to both local and international audiences.

Engaging Digital Campaigns: Use social media platforms, websites, and influencer partnerships to reach a broader audience.

Digital campaigns emphasize tourist attractions, restoration efforts and the long-term benefits for tourism development.

Collaborations with Travel Agencies and Tour Operators: Establish partnerships with travel industry stakeholders and create special travel packages and tours that align with the project's objectives.

Media Coverage and Public Relations: Generate press releases, organize press trips, and create content for media outlets to raise awareness about the project’s progress and impact on Romania’s attractiveness as a tourist destination.

Involving Local Communities: Promote the involvement of local communities in the revitalization of tourist sites, emphasizing sustainability and the creation of new opportunities for local businesses and entrepreneurs.

Additional Media: