Promoting Ion Ghica’s Mansion in Ghergani- Attractive Romania- Route of Castles

The demesne at Ghergani, located close to Bucharest, in Răcani, was an important landmark in the Romanian culture and in the history of Romanian literature, imprinted by the personality of the great politician - Ion Ghica.

In time, the place was visited by renowned Romanian and European politicians, writers and artists.

“Everyone wants to see the Ghergani.

Two or three visitors who came to see us told about wonders and wonders, and people talk in the city about the good taste, simplicity and beauty of our small country settlement.” Ion Ghica mentioned to his wife, Alexandrina, in a letter from 1867.

In the demesne park we are greeted by another building full of history: the chapel with the crypt in which Ion Ghica and his wife Alexandrina are buried.

All these promotion efforts are supported by the targeted campaigns that take place on the social media channels.The promotion campaign consists in: Highlighting tourism potential by focusing on promoting the natural heritage and showcasing iconic landmarks, traditions, and unique experiences through high-quality visuals, videos, and storytelling that appeal to both local and international audiences.

Engaging Digital Campaigns: Use social media platforms, websites, and influencer partnerships to reach a broader audience.

Digital campaigns emphasize tourist attractions, restoration efforts and the long-term benefits for tourism development.

Collaborations with Travel Agencies and Tour Operators: Establish partnerships with travel industry stakeholders and create special travel packages and tours that align with the project's objectives.

Media Coverage and Public Relations: Generate press releases, organize press trips, and create content for media outlets to raise awareness about the project’s progress and impact on Romania’s attractiveness as a tourist destination.

Involving Local Communities: Promote the involvement of local communities in the revitalization of tourist sites, emphasizing sustainability and the creation of new opportunities for local businesses and entrepreneurs.

Additional links:

• https://domeniul-ghica.ro/
• Facebook