Promoting Brașov Fortress - Historical Center- Attractive Romania -Route of fortresses

Historical monuments is welcoming at every step. Weavers' Bastion, now a museum, the Graft Bastion, the Șchei Gate from 1827 are fully preserved, as well as the Ecaterina Gate, which dates from 1559, being the only remaining medieval gate as a monument to this day.

Located in the heart of Romania, in the bend of the Carpathian arch, this old city with a rich history is today one of the favorite tourist destinations in Romania. The city was one of the most developed craft centers in this part of Europe.

The promotion campaign consists in: Highlighting tourism potential by focusing on promoting the natural heritage and showcasing iconic landmarks, traditions, and unique experiences through high-quality visuals, videos, and storytelling that appeal to both local and international audiences.

Engaging Digital Campaigns: Use social media platforms, websites, and influencer partnerships to reach a broader audience. 

Digital campaigns emphasize tourist attractions, restoration efforts and the long-term benefits for tourism development.

Collaborations with Travel Agencies and Tour Operators: Establish partnerships with travel industry stakeholders and create special travel packages and tours that align with the project's objectives.

Media Coverage and Public Relations: Generate press releases, organize press trips, and create content for media outlets to raise awareness about the project’s progress and impact on Romania’s attractiveness as a tourist destination.

Involving Local Communities: Promote the involvement of local communities in the revitalization of tourist sites, emphasizing sustainability and the creation of new opportunities for local businesses and entrepreneurs.

Additional links:

• Facebook
• Instagram
• Tiktok