Digital platform to create personalized food and wine itineraries in Lleida

The aim of this project, which has funding of more than 300,000 euros from the NextGenerationEU plan, is to create an intelligent platform aimed at facilitating the comprehensive management of unique and sustainable food and wine experiences.

It is a joint project of the Castells de Lleida company - dedicated to the design, management and sale of tourist products related to natural and cultural heritage - and the strategic innovation association VEGGA.

The project will apply a technology that has already been successfully used in the training sector for intelligent and personalized selling in the tourism sector.

The platform will allow the customization of tourist itineraries according to the needs, expectations and characteristics of each customer and will contribute to creating a more competitive tourist offer sales model.