Creation of a platform for interconnection of the entire value chain in a textile SME.

The new andreu.barcelona platform ""Digital Customer Journey"" is a digital tool that introduces a new concept in managing collections of men's fashion accessories, revolutionizing the selection and purchasing processes.

Andreu's Customer Journey has three pillars:

• Centralizes the management of all processes and content into a single digital platform.
• All product development content, design proposals, prototypes, pre-production samples, and production tracking are housed under one roof.
• Enhances communication between the customer and Andreu.

It enables real-time, intuitive, and seamless communication accessible 24/7, 365 days a year.

Offers a fully personalized collection management service with exclusive designs tailored to each client's needs.

Virtualizing designs and prototypes through 3D digital twin renderings accelerates processes and makes them more sustainable by reducing the production of intermediate samples.

The Customer Journey is Andreu's proposal to facilitate excellence in collaborative work with its clients.

The tool replicates the entire journey through the value chain of the collection management process.

Each step of the journey represents a success that must be achieved for the collection to progress successfully.

It reduces efforts and costs in collection management and makes the entire process more sustainable.

It provides greater decision-making security and manages collections quickly, securely, and with less effort.