Caput Mundi: Major Events for Tourism: Interventions to promote events also linked to the tourism production sector

Caput Mundi Next Generation EU for touristic great events (Mission 1, Component 3, Investment 4.3)

Italy’s Recovery and Resilience Plan increases the number of accessible tourist sites in Rome, creating valid and qualified tourist and cultural alternatives with respect to the crowded central areas, as well as increasing the use of digital technologies, enhance green areas and the sustainability of tourism. The investment envisages six lines of interventions:
1. “Roman Cultural Heritage for EU-Next Generation”, covering the regeneration and restoration of cultural and urban heritage and complexes of high historical-architectural value of the city of Rome;
2. “Jubilee paths” (from pagan to Christian Rome), targeted to the enhancement, safety, anti-seismic consolidation, restoration of places and buildings of historical interest and archaeological pathways;
3. #LaCittàCondivisa, covering the redevelopment of sites in peripheral areas;
4. #Mitingodiverde, covering interventions on parks, historical gardens, villas and fountains;
5. #Roma 4.0, covering the digitalization of cultural services and the development of apps for tourists;
6. #Amanotesa, aimed at increasing the supply of cultural offer to peripheries for social integration.

The investment is financed by the Recovery and Resilience Facility by EUR 500 million and includes this project.
The project enhanced tourism by setting up info points, managing digital platforms, supporting funded projects, and organizing major events, boosting visitor attraction and business opportunities. This project is financed by the Recovery and Resilience Facility with EUR 1780000. The project for promoting and managing tourist events involved establishing Tourist Info Points to provide comprehensive visitor information and staff training, managing databases and websites for up-to-date event and service information, implementing and monitoring funded projects in tourism, fashion, and sports, and offering organizational support for major events. These efforts improved destination promotion, attracted more visitors, created business opportunities, and increased the visibility of key events through effective information management and targeted marketing.