Accelerating the digitisation of film production and distribution; Project: Digital Creation Studio

GS Atelier de Film is a film production and distribution company that has distinguished itself over the years with quality audio-visual products that came to break the rules and innovate the cultural-artistic field. The company has actively contributed to the transition from analog to digital in terms of filming technique, publishing books, constructing productions and co-productions that demonstrate the efficiency of new media, and has been a pillar in the distribution of independent and art house films through unconventional marketing campaigns and promotion. 

New technologies offer a multitude of possibilities, and Atelier de Film continued to be active in the field of researching new mediums of expression and developing new projects that not only imitate Western trends, but set the agenda for what is to come. In this sense, the new Digital Creation Workshop project aims to create a division of the company that will deal with the development of digital productions, which will be a link between cinemas, the public and the new exploitation platforms by creating a multiplatform distribution structure starting from the development stage. 

The feature film project entitled Falansterul or Egalite, to be developed by screenwriter and director Andreea Cristina Borțun, will be the first of a series of projects developed within this new division of the company, based on a model of creating digital materials that can leads to the production of a multiplatform project. This first film within the project is a visual documentary project, whose research is centered on the first two phalansters that appeared in the last years of Charles Fourier's life, a French socialist philosopher and one of the founding fathers of utopian socialism and the phalanster theory (a form of utopian organization in which work is done together for the purpose of common benefits). The first social experiment of this kind appeared in Condé sur-Vesgres (1833-1835), near Paris. 

The second one is established just one year later, in Romania, in Scaieni (1835-1836), in Prahova county and is called "Colony of agronomists". The aim of the project is to create an audio, visual and narrative documentary that will be the basis of the second feature film that Andreea will sign as a director, entitled Egalité, and which finds its inspiration in the first two phalanster communities in Europe, the one from France and the one from Romania. The finality of this project will be the film script and the audio-video documentary materials and used as elements of financing, distribution and promotion of the technologies and techniques achieved and research on this under exploited subject. 

In this sense, it is necessary to use state-of-the-art, mobile equipment that can be easily transported and connected to software and digital storage and archiving spaces that ensure easy access at any stage of the project.

Additional links:

• https://anuntulpublic.ro/portfolio/comunicat-de-presa-incepere-proiect-fonduri-pnrr-gs-atelier-de-film/