Accelerating the digitisation of film production and distribution; Project: ANAMNESIS

The project aims to expand the company's production capacity from one short film every three years to three short films every two years. Additionally, it seeks to enhance production quality and competitiveness by acquiring internationally standardized equipment and providing professional training for digital content creation. This initiative aligns with Investment 7's goals, particularly by strengthening the Romanian film industry's presence in national and international markets.

A key objective is modernizing production, distribution, and consumption methods. The project introduces an omnibus approach, a rarity in the local film industry, offering diverse content that appeals to various audiences. By developing a proprietary online streaming platform and supporting young filmmakers, the company aims to foster innovation and increase its presence at film festivals and digital platforms.

Another focus is adapting to changing consumer behaviors, particularly post-pandemic, when online platforms and short-format content have gained popularity. The proposed structure of three short films, each 10-15 minutes long, allows for flexible viewing, catering to modern audience preferences.

The project is structured into several stages, ensuring effective management from inception to completion. Key activities include team coordination, risk management, and periodic progress reporting. Promotional efforts will also be undertaken through press releases and digital channels, ensuring visibility and transparency.

Additionally, staff training in digital skills will be a crucial component, equipping employees with expertise in editing and post-production. The project will culminate in the production and distribution of three short films—Crepuscul, Baraka, and Casa Tatălui Meu—each tackling distinct themes. The films will be promoted through trailers, social media, and a dedicated company website, ensuring broad audience reach.

Additional links:

• https://curierulnational.ro/pnrr-fonduri-pentru-romania-moderna-si-reformata-monogram-film/