Bruno Herrmann brings more than 30 years of experience in leading globalisation and localisation operations involving international product, content and customer experience. He is currently a consultant in Global Content and Product Operations as well as the vice-chair of LT-Innovate, the leading language technology and intelligence industry association. Bruno is focused on helping organisations of various sizes and in various industries find the sweet spot for AI effectiveness in multilingual content leadership and operations. He has held several leadership roles, both on the client side and agency side. From January 2020 to June 2022, he was the Director of Localisation Operations at IQVIA. From 2003 to 2019, he had roles of increasing responsibility in marketing, business operations and product leadership at the Nielsen Company. Before joining Nielsen, he managed online globalisation programmes at Hewlett-Packard and localisation operations at Compaq. Before joining Compaq, Bruno worked in marketing communication and for localisation start-ups. Bruno is a regular speaker, panellist, moderator and workshop leader. He has a Master’s Degree in Translation and Localisation from the Université Libre de Bruxelles and an Executive Master’s Degree in Digital Marketing and Communications from the Solvay Brussels School of Economics and Management.