The main purpose of public communication is visibility. In sum, the more people share content, the more people will see it on social media and in private messages, and the bigger the overall success of the pages will be. The assessment of the number of shares varies according to the social media used (e.g. Facebook, Twitter, Instagram) and so is the way these data are managed (an aggregating platform can also be used by the responsible team). For example, Facebook offers this public interface to track the appearance of a page when shared on a person's wall. It also adds the total number of likes, shares and comments (underlined in red). To receive statistics on pages' performances on social media, it is recommended to contact the social media unit.
