Search engines are the most commonly used means to find information on the web. It is therefore important that European Commission websites perform well on search engines if they wish to reach citizens.
For information about optimising your content, please refer to Structuring page content.
Create a list of the main content and structural changes: these pages will be most likely affected by temporary down-ranking and require specific monitoring.
This page addresses the problems that can arise from using PDF, DOC, XLS, PPT and similar file formats to communicate on the web.
Search Engine Marketing (or SEM) is a synonym for Paid Search, which is the process of gaining website traffic by purchasing ads on search engines.